For two industries with much in common, the difference in the adoption of artificial intelligence on private jets versus superyachts is stark. While aviation has used AI in engines for 30 years, the superyacht industry is yet to get started.
So, why the disparity between AI usage on large yachts and private planes? After all, the target market for both is similar, with many ultra high net worth individuals (UHNWIs) owning one (or more) of each asset. If the owners and users of business jets are expecting the best and latest technology for their plane, then why aren`t they asking for the same from their superyacht?
To answer this, it’s helpful to have some context. “When you analyse the trends you realise how far the aviation industry is ahead of everybody,” points out Joseph Adir, founder & CEO at WinTech Marine Intelligence. Moderating the AI panel at Quaynote’s online conference, The Future for Superyachts, Business Jets and Luxury Property, Adir holds up companies like Netjets and JetEdge whose business models are both heavily reliant on AI. “Netjets currently operate 750 planes that have no set flight schedule from one day to the next. They are all shared owners and decide at the last moment where they want to go.”
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